About Us

Inspired by Soft Moments

Softness Makes Life Lighter

Puffulu was born from a simple belief —
that everyone deserves something soft to hold onto.

A small flock of fluffy lambs, created to bring warmth, calm, and a touch of magic into everyday life.

Quiet comfort. Gentle design. Cloud-soft hugs.
That’s what Puffulu stands for.

Our Philosophy

Soft things for soft hearts.

Life can feel heavy. Puffulu exists to bring back a little lightness.
Our lambs don’t talk — they comfort.
They don’t ask — they simply stay.

What Makes Puffulu Special

Designed to calm the mind and warm the heart
Cloud-soft plush that feels like a gentle hug
Minimal, soothing expressions inspired by Japanese “yuru-kawa” style
Made to be timeless — for kids, for adults, for anyone needing a moment of ease